A successful marketing plan relies heavily on the CPM, the cost to reach 1000 people. With a high CPM it'll cost more of your precious advertising budget to reach your customers and mean you lose out on precious sales! With a low feedback score (

We will bring those CPM's down to normal or better levels all because Facebook rewards their favourite advertisers, the more your audience/customers are engaged and enjoy your product the better Facebook deems your ads. It's a Win Win!

The two things that will determine your CPP (cost per purchase) are CTR (click through rate) and conversion rate. As a direct result of your page receiving a good feedback score your ads are shown to a higher qualified audience, with a score above 4 often CTR can double as ads spike in optimisation!

The minute your feedback score drops below 3 you are hit with a flood of poor, low quality traffic, swamped with customers who browse and don't buy and recieve lower tier buyers reducing your AOV.

With feedback score above 4 all this reverses, Facebook will reward your ad spend with laser like targeted traffic who pend more, return to the store and convert easier. Al while reducing ad costs, it's a game changer.

With higher CTR and higher conversion rates your cost to acquire a customer plummets. We typically see with high performing stores and high customer feedback scores as a result of FeedProtector receiving a $5-10 drop in customer acquisition costs!